Contrary to the downward trend for its four enterprise resource planning (ERP) brethren, the Microsoft Dynamics CRM product (although still only a fraction of the overall Dynamics revenue) grew significantly in revenue year over year and surpassed the one-million-users mark in 2009. The customer relationship management (CRM) suite consisting of marketing automation, sales force automation (SFA), and customer service modules now has over 20,000 corporate customers from small businesses to large enterprises in over 80 countries and over 40 languages. More than 4,000 partners deliver Dynamics CRM software and services worldwide, and the company has more than 50 partners worldwide that are offering Microsoft Dynamics CRM as a partner-hosted service.
Certainly, Oracle Corporation remains the world’s CRM leader with 5,000 of the largest customers, 4.6 million users, and 125 million self-service users. Oracle’s CRM, business intelligence (BI), and customer data integration (CDI) products include Oracle Siebel CRM, Oracle CRM On Demand, Oracle E-Business Suite (EBS), Oracle PeopleSoft Enterprise, and Oracle Contact Center Anywhere (CCA). For its part, Salesforce.com boasts nearly 70,000 corporate customers and 2 million on-demand subscribers for its sales and service cloud computing offerings. But Microsoft Dynamics CRM [evaluate this product] points to that fact that it grew to one million users in just over six years while other vendors took more than eight years to achieve the same milestone.
What we are seeing and hearing is that Microsoft customers are choosing Dynamics CRM for its fast deployment, native Microsoft Office user experience (UX) design, flexible customization (made easy through metadata-driven definitions and point-and-click configuration), ease of integration with existing systems (due to native Web Services architecture), and affordability. From partners, Microsoft is hearing that deal sizes are increasing between 40 and 80 percent with the use of available marketing assets in the Microsoft Partner Network.
Who Are Microsoft Dynamics CRM Customers?
In general, there is no typical Microsoft Dynamics CRM customer amongst those 20,000 customers and one million users. Microsoft Dynamics CRM is being used by small, medium, and large enterprise organizations in a diverse range of industries, including financial services, manufacturing, the public sector, retail and hospitality, health and life sciences, and entertainment. The product is continuing to see strong growth in terms of seats and revenue, and this growth has not been limited to one particular market segment or geography.
But the offering is certainly most attractive to the many organizations around the world that already use a wide variety of Microsoft technologies and platforms, such as SharePoint, .NET Framework, Internet Information Services (IIS), and SQL Server. Microsoft Dynamics CRM can amplify the value of those products through its seamless connectivity and tight alignment.
First and foremost, organizations have the luxury of using a functional CRM product natively within Microsoft Office Outlook. In addition, companies that already use Microsoft Office can take advantage of built-in Word mail merge capabilities, e-mail templates, Microsoft Office Excel reports, and easy data transfer between Excel and Microsoft Dynamics CRM.
Certainly, Oracle Corporation remains the world’s CRM leader with 5,000 of the largest customers, 4.6 million users, and 125 million self-service users. Oracle’s CRM, business intelligence (BI), and customer data integration (CDI) products include Oracle Siebel CRM, Oracle CRM On Demand, Oracle E-Business Suite (EBS), Oracle PeopleSoft Enterprise, and Oracle Contact Center Anywhere (CCA). For its part, Salesforce.com boasts nearly 70,000 corporate customers and 2 million on-demand subscribers for its sales and service cloud computing offerings. But Microsoft Dynamics CRM [evaluate this product] points to that fact that it grew to one million users in just over six years while other vendors took more than eight years to achieve the same milestone.
What we are seeing and hearing is that Microsoft customers are choosing Dynamics CRM for its fast deployment, native Microsoft Office user experience (UX) design, flexible customization (made easy through metadata-driven definitions and point-and-click configuration), ease of integration with existing systems (due to native Web Services architecture), and affordability. From partners, Microsoft is hearing that deal sizes are increasing between 40 and 80 percent with the use of available marketing assets in the Microsoft Partner Network.
Who Are Microsoft Dynamics CRM Customers?
In general, there is no typical Microsoft Dynamics CRM customer amongst those 20,000 customers and one million users. Microsoft Dynamics CRM is being used by small, medium, and large enterprise organizations in a diverse range of industries, including financial services, manufacturing, the public sector, retail and hospitality, health and life sciences, and entertainment. The product is continuing to see strong growth in terms of seats and revenue, and this growth has not been limited to one particular market segment or geography.
But the offering is certainly most attractive to the many organizations around the world that already use a wide variety of Microsoft technologies and platforms, such as SharePoint, .NET Framework, Internet Information Services (IIS), and SQL Server. Microsoft Dynamics CRM can amplify the value of those products through its seamless connectivity and tight alignment.
First and foremost, organizations have the luxury of using a functional CRM product natively within Microsoft Office Outlook. In addition, companies that already use Microsoft Office can take advantage of built-in Word mail merge capabilities, e-mail templates, Microsoft Office Excel reports, and easy data transfer between Excel and Microsoft Dynamics CRM.
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